The video above was our first approach at getting audience feedback by pitching our music video concept to our media class. At the end of our pitch, we gave our class mates the opportunity to ask us questions and give us feedback in terms of what we could change/improve.
We then created a Twitter account for our artist to promote their music video/album and to engage with 'fans'. We found this an effective way to get our music video heard and seen by our target audience. We received feedback from 'fans', below is a screenshot of what they said:
We composed several tweets to make our artist's twitter seem more realistic. We mentioned tour dates, future collaborations, thank you's, the link to our music video and where to buy our new album etc.
We then went onto the social networking site Facebook and asked our 6 questions from our questionnaire to 5 teenagers. We decided to do it this away as it is easy to interact with our target audience this way as social networking sites play a big part of their everyday lives. We opted to ask open questions to receive more qualitative data rather than asking closed questions. Here is an example of how we gathered our results using Facebook:
Here is our actual questionnaire with all our feedback:
Person 1
1. What part/s of the music video stood out for you the most?
"I liked the lip syncing and how in sync it was. I also loved the way the character's eyes changed."
2. Is this music video easy to understand or a challenge?
"A bit of both."
3. In your opinion, is there a link between the lyrics and our narrative?
"I would say that there is as I could understand the connection between the two."
4. Does the music video appeal to you enough for you to watch it more than once? Why?
"I would definitely watch it more than once. I loved the effects."
5.Would you say this is a typical music video for our genre? (Dubstep/Electronic)
"Kind of, it is a little bit different and unique though."
6. What could we improve on?
"In my opinion, I like it the way it is."
Person 2
1. What part/s of the music video stood out for you the most?
"I would say the bit that stands out the most is the candles...I loved that!"
2. Is this music video easy to understand or a challenge?
"Quite easy to understand."
3. In your opinion, is there a link between the lyrics and our narrative?
"I think the link between the video and the lyrics is really there and understandable."
4. Does the music video appeal to you enough for you to watch it more than once? Why?
"I think I would definitely watch it again because there are so many different locations which makes it interesting to the eye."
5.Would you say this is a typical music video for our genre? (Dubstep/Electronic)
"I do think it fits the genre especially with the mix of tones and lights!"
6. What could we improve on?
"The only thing I would say is there was one bit where you were running through the forest that was in bright colours which I thought would have been more effective in a darker light. Also, more candles could have been used as I liked those bits."
Person 3
1. What part/s of the music video stood out for you the most?
"I liked the candles in the form of a heart at the beginning, the change of eyes and the burning photo."
2. Is this music video easy to understand or a challenge?
"You can tell that you were a couple and that you had broken up. It was clear that you were messed up in the head afterwards as well."
3. In your opinion, is there a link between the lyrics and our narrative?
"You looked like you wanted to kill someone when it says 'going in for the kill' and the 'now let go of my hand' when your hands slipped away."
4. Does the music video appeal to you enough for you to watch it more than once? Why?
"I thought it was really clever and interesting to watch."
5.Would you say this is a typical music video for our genre? (Dubstep/Electronic)
"I personally think so."
6. What could we improve on?
"The part where she pushes her boyfriend seems a little fake."
Person 4
1. What part/s of the music video stood out for you the most?
"I like the bit in the lift, the reverse shot of the cars and the bit with the trees at 1:50, they're quite fun and interesting."
2. Is this music video easy to understand or a challenge?
"I think it's easy to understand. It is definitely about a boy and girl falling in love and portraying the ups and downs of their relationship."
3. In your opinion, is there a link between the lyrics and our narrative?
"Yeah, I think the bit with the photo burning is good because the lyrics are talking about fire/desire. The bit with the woods is good because she's singing about being left out for too long."
4. Does the music video appeal to you enough for you to watch it more than once? Why?
"Yes, I've watched it a few times now, it has some interesting shots and it's nice to see a music video with some correlation to the lyrics of the song, not all of them do nowadays!"
5.Would you say this is a typical music video for our genre? (Dubstep/Electronic)
"I think the bits with the flashing colours are good for dubstep because they fit with the music which is quite vibrant and fast paced at points."
6. What could we improve on?
"I didn't really understand the bits with the candles?"
Person 5
1. What part/s of the music video stood out for you the most?
"I really like the first part where it's in slow motion when she hugs her boyfriend at 7 seconds."
2. Is this music video easy to understand or a challenge?
"No, it was pretty easy to understand, well I hope I understand it because what I think it means is pretty cool!"
3. In your opinion, is there a link between the lyrics and our narrative?
"I can definitely see that there is a link."
4. Does the music video appeal to you enough for you to watch it more than once? Why?
"Yes, I watched it a few times actually! I really like it."
5.Would you say this is a typical music video for our genre? (Dubstep/Electronic)
"Yeah, it's very straight the point and edgy so it goes with the music genre."
6. What could we improve on?
"I have no criticisms, I really enjoyed it."
Lastly, we asked a couple of people what they thought of our music video after watching it at our showcase.
In conclusion, we feel that our audience feedback was a crucial element within A2 as we wanted to live up to our target audience's expectations of our music video being unique and interesting to watch. We received positive and constructive criticism and we took this into consideration incase there was anything to change or improve. One suggestion was to improve the long shot of the main character running in the forest and to edit it so the lighting was darker rather than bright. We agreed with this suggestion so we decided to make it lighter and also add and effect to make it slightly distorted. Overall, we met our aim of introducing what happens behind closed doors of a broken relationship.
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